Estimate what a YouTube channel earns from ads, sponsorships, and memberships. Enter the monthly views and niche — we'll break down the numbers.
YouTube pays creators through the YouTube Partner Programme (YPP), which requires at least 1,000 subscribers and 4,000 watch hours in the past 12 months (or 10 million Shorts views in 90 days). Once in YPP, you earn from ads shown on your videos.
The amount per view varies enormously by country, niche, and time of year. The key metric is RPM (Revenue Per Mille — per 1,000 views), which is what you actually receive after YouTube takes its 45% cut of ad revenue.
| Niche | India RPM | USA RPM | UK / AU RPM |
|---|---|---|---|
| Finance & Investing | ₹60–120 | ₹1,200–2,500 | ₹900–1,800 |
| Tech & Gadgets | ₹40–90 | ₹800–1,600 | ₹600–1,200 |
| Education | ₹30–70 | ₹600–1,200 | ₹500–900 |
| Gaming | ₹15–40 | ₹300–700 | ₹250–550 |
| Entertainment / Vlogs | ₹10–30 | ₹250–500 | ₹200–400 |
| Food & Cooking | ₹20–50 | ₹350–700 | ₹300–600 |
Advertisers bid for ad placements based on their target audience. Indian advertisers typically bid less per 1,000 impressions than US or UK advertisers, simply because the average consumer spending power and marketing budgets are lower. This isn't a YouTube policy — it's the ad market directly driving creator payouts.
The practical implication: an Indian creator with 1M monthly views earns roughly 15–20% of what a US creator with the same views earns, purely from ad revenue. Sponsorships and merchandise can bridge a lot of that gap if you build them as revenue streams.
Get your channel past the YPP threshold with real views and watch hours.
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